April 15, 2021
Three Plus Group and Finnish Net Solutions are proud to announce their new name and corporate identity, Nordhealth. The name change is a result of a rebranding effort designed to mirror the growth and transformation of our company into the leading cloud-based provider of software for therapy clinics in the Nordics and veterinary clinics globally.
Charles MacBain, Chief Executive Officer at Nordhealth, said, “As we near our 20th anniversary, we decided to rebrand our company to reflect our updated vision, mission and values. Although we have a global footprint, we wanted to pay tribute to our Nordic values which include innovation, creativity, design, sustainability, and equality, which our company strives to embody across the world.”
Viljami Salminen, Head of Design at Nordhealth, said, “Our new brand represents ‘togetherness.’ Two sides working as one. So, on a business level it represents a key driver for us, acquisition. For our customers and end users, it expresses the seamless use of our products to improve productivity and communication.“
“We bring healthcare professionals closer to their patients. Our brand also defines how our teams work as a strong unshakable unit. On a deeper level, the brand also illustrates a bigger idea, change and innovation in the global healthcare market.”
Salminen adds that the company rebranding is a start of a bigger design transformation at Nordhealth, “Our plan isn’t just to rethink the global brand. The goal is to continue this work and rethink our design processes and digital products from the ground up and improve their user experience vastly.”
The rebranding includes a full redesign of the company’s logo, website, graphics, communications and correspondence. Nordhealth’s new brand assets include a simplified, two color logo, along with a new website and other visual communications that utilize simple, bold graphics to convey complex solutions in an understandable way.
Chief Executive Officer, Nordhealth